Fite is the top-selling fitness tracker on the Australian market with a total of 2.3 million units sold.
Its Australian distributor Fite Group has made the product available in more than 40 countries, including the US and UK.
Fite’s latest device, the Fitbit Charge HR, was released in the UK earlier this year.
The Charge HR comes with a range of fitness tracking options including the heart rate monitor and fitness tracking wrist band, but the most powerful feature is its ability to track running and cycling workouts.
Fites data shows that it has been used by more than 2.5 million people in Australia and has been recommended to over 8.7 million people.
In Australia, the Charge HR has also been used to improve people’s health and wellbeing, and has helped people improve their ability to sleep, manage stress and lose weight.
“Fites fitness data can help improve a person’s health, happiness, and overall wellbeing,” Fites chief executive officer Andrew Brown said.
“With our data we can help people find ways to get the most out of life.”